Lao Tourism Marketing Board active in promoting quality tourism
The recently established Lao Tourism Marketing Board (LTMB) is taking shape and moving ahead with developing and implementing the tourism marketing strategy for Laos. The President and directors, joined by the Chairman of the Lao National Tourism Administration (LNTA) and the Chairman of the Lao National Chamber of Commerce and Industry (LNCCI) will present the objectives and plans on March 1, 2011 in Vientiane, Don Chan Palace Hotel.
Established by LNTA and private sector partners in July 2010, the LTMB aims to forge a partnership between the public and private sectors to globally market Lao tourism, and develop and implement a long-term tourism development strategy. LNTA Vice-Chairman Soukaseum Bodhisane, who serves as LTMB President, said “With private sector participation, the LTMB will complement our marketing activities and strategic direction. We are now able to work very closely together and benefit from the expertise and knowledge of the private sector and other ministries.”
Established by LNTA and private sector partners in July 2010, the LTMB aims to forge a partnership between the public and private sectors to globally market Lao tourism, and develop and implement a long-term tourism development strategy. LNTA Vice-Chairman Soukaseum Bodhisane, who serves as LTMB President, said “With private sector participation, the LTMB will complement our marketing activities and strategic direction. We are now able to work very closely together and benefit from the expertise and knowledge of the private sector and other ministries.”
